🎯
Live offer clarity workshop with Mitchell — Day 1
Three frames finalized in session: Bench Report (enterprise intro offer), First 90 Days Cohort (newly promoted leaders), Executiv Enterprise (bulk membership). Each gets a one-line value proposition and cold-email-ready hook before any copy is written.
🔍
CRM audit — map current state before any automation is built
Map the existing CRM setup before touching anything. What's already tracked, what's missing, what the routing logic needs to look like. Automation built on a solid foundation, not on top of broken data.
🗺️
Full market research — ICP, competitive landscape, messaging angles
ICP validation against your actual sales data. Competitive landscape mapped (Chief, Luminary, WXN, Athena positioning and weaknesses). Three to five messaging angles stress-tested before they become sequences.
📊
Full addressable market map — every account, exportable
Every Canadian company 200–2,000 employees with a verified HR/People function mapped and exported. Usable for ads targeting, LinkedIn audiences, and future retargeting beyond this engagement.
🧠
Knowledge graph — AI-installable, context-ready for your team
A fully functional knowledge graph built on Executiv's market, ICP, messaging angles, objections, and winning reply patterns. Your team can run AI research on Executiv's specific landscape — not generic prompts — and inherit everything learned during the campaign.
👤
LinkedIn profile review + optimization for Sandra's sending accounts
Both LinkedIn sending accounts reviewed and optimized before outreach begins. Profile positioning, banner, headline, and social proof aligned to the enterprise buyer we're targeting. Accounts that look credible convert replies into meetings.
📧
Email infrastructure — end-to-end
Dedicated sending domains purchased, DNS records configured, inboxes provisioned, full warm-up sequence run and completed. Inbox reputation built before day one of live sending.
⚖️
Lead scoring — buyer-title + company-size gate before Sandra sees anything
Director and above, 200–2,000 employees. Applied before any reply routes to Sandra's queue. Wrong-fit replies caught and discarded automatically — Sandra skips inbox triage entirely.
✍️
6+ campaigns — copy written from transcripts, not templates
Sequences written from your call transcripts and reply-data playbook. Opener from a signal specific to the account. Each campaign pressure-tested before sending and killed or scaled every two weeks based on performance.
📄
Bench Report + First 90 Days Cohort — bespoke lead magnets, built from scratch
Both lead magnets built custom for Executiv — not repurposed templates. Bench Report: a data-backed case for the leadership-retention ROI, deployable as your enterprise cold intro offer permanently. First 90 Days Cohort: purpose-built for newly promoted leaders, dateable from the LinkedIn announcement.