Executiv
Private · Confidential
June 2026
Enterprise Outbound — 90-Day Sprint
Sandra closes every room
she walks into. We build the
machine that fills it.
Signal-driven outbound built on data nobody else indexes. Every lead qualified before it reaches Sandra's inbox. She shows up to real conversations — not research queues.
What We're Solving
Three problems named on the call. Each has a direct answer.
1
Outbound is running but the wrong seniority keeps slipping through
Director+ women in tech companies with non-standard titles don't map to Apollo filters. We build from behavioural sources: 1,910 companies that signed the 50-30 Challenge, promotion announcements, award submitters, competitor-network engagers. Signal is the qualification — every outreach starts with a reason specific to that account.
2
Most of the team's week goes to research, not sending
Sandra: "All of it. Most of it, to be frank." 80 touches a week is the output — but the week is spent qualifying manually before a single message goes out. Lead scoring before Sandra sees anything changes the equation. Only replies matching buyer-title and company-size thresholds reach her queue. She skips the research phase entirely.
3
Warm LinkedIn signals aren't being systematically captured
Samira: "I just want to be able to reach out and engage with our warm audience on LinkedIn — anyone that's a fan, interacting, commenting, liking, following, we scoop those up." That isn't happening at scale. We build three continuous feeds: Chief/WXN/Luminary engager scraping, Sandra's warm-contact export activated first, and event-attendee lists from women's leadership summits — people who already show up for the category.
The Situation
A working motion that doesn't scale
Sandra's direct outreach lands — 80 touches a week produce real conversations with exactly the right people. The problem is everything upstream of "send" is manual. Research, filtering, qualifying — all consuming the week before a single message goes out.
The pivot changes the economics. At $1,200–$5,000 individual memberships, outsourced outbound never pencils. At $10K–$30K enterprise bulk memberships, it pencils on the first deal.
Chief proved enterprises pay for exactly this — 70% of its 20,000+ members are company-sponsored. Then proved what breaks at scale: churn, layoffs, a replaced CEO, no Canadian clubhouses, $5,800–$8,900 USD per seat. The steal-share window is open.
The Market
Built bottom-up, not from a vendor deck
US + Canada companies with an HR function and visible women-in-leadership investment. Government sources and public registries — not inflated.
21K
Priority accounts
$474M
TAM at $10–30K
Cold-email zone: 200–2,000 employees. Above 2,000, CHROs sit behind procurement committees. Enterprise logos get a LinkedIn motion instead. Right channel per company size.
The Data Moat — List Sources Nobody Else Uses
Apollo gives you titles. These give you reasons.
Every source means the company already invests in what Executiv sells.
50-30 Challenge Registry — 1,910 accounts
Federal government's public list of companies that pledged gender parity in leadership. Closed March 2025 — permanent, stable, not indexed by any US vendor.
Competitor-engager system — rolling
People who comment and react to Chief, WXN, Luminary, Athena posts. Live intent signal, refreshed monthly.
Event-attendee lists — rolling
Women's leadership summits, DEI conferences, Chief/WXN hosted events. People who physically show up for the category.
Promotion + CHRO/CPO feeds — daily
Companies that just promoted a woman to director/VP and newly installed CHROs building their vendor stack right now.
Award lists — WXN, Catalyst, Seramount
Companies that applied for rigorous gender-equity awards. The CPO who led that submission is your buyer. 5-year WXN archive ≈ 500 warm Canadian accounts.
Execution Timeline — Live Before August 1
21-day setup. Sending starts week 4.
Setup runs at setup-fee-only. Retainer starts when the system goes live.
Days 1–21
Setup — no retainerOffer workshop, email infra, list builds, sequences written, Bench Report template, scoring rules.
Week 4
Warm re-engagementSandra's contacts + event lists + LinkedIn engagers. Fastest-converting list runs first.
Weeks 5–6
50-30 + Promotion launch50-30 Signatories (Bench Report) + promotion-signal (First 90 Days Cohort). Qualified replies → Sandra's inbox.
Weeks 7–10
Steal-share waveChief/Luminary/WXN competitor accounts (Canadian-HQ first). DEI hiring windows.
Weeks 11–13
Q3 sponsorship + scaleCMO/sponsorship motion on LinkedIn. Non-responders re-enter 90-day loop automatically.
Business Case — Projected 90-Day Sprint
Base case: 9 closed deals at $15K avg ACV = $135,000 USD
Contacts reached
14K
90-day projected send volume. Signal-qualified, not title lists.
Interested leads
~84
0.6% of sends — portfolio avg at executive-buyer level.
Meetings for Sandra
~42
Scored + qualified before they reach her inbox.
Closed at 22%
~9
Revenue @ $15K avg ACV: $135,000 USD
Rates from portfolio averages at executive-buyer level — not best cases. Swap in Sandra's real funnel metrics (lead→meeting, meeting→close) to replace estimates. One 25-seat enterprise deal at $30K covers the engagement 2× over. Memberships renew annually — year-2 costs zero additional acquisition spend.
Track Record — Closest Analogues
Done this for membership communities before
Not cherry-picked outliers — the campaigns we're pattern-matching for Executiv's sequences.
Launch Club — 371 interested leads, 100+ calls, record revenue quarter
Gaming SDK Platform — <3K accounts, $500K+ revenue, 200+ meetings, led to acquisition
Community Trip — 140 meetings, ~$200K USD
EdTech SaaS — 271 leads, $60K USD closed
Launch Club is the direct analog. Membership community, B2B-adjacent offer, finite market, worldview-validation copy — 5% reply rate across 9,000+ contacts, 1 in 8 replies interested. Same playbook drives Executiv's sequences.
What's Included — Full Deliverables
Everything built. Everything delivered. You keep it all.
✓
Email infrastructure — dedicated domains, inboxes, full warm-up managed end-to-end
✓
5 list builds — 50-30 registry, competitor-engager pull, event-attendee scrape, promotion feed, Sandra's warm-contact export
✓
3-email sequences per campaign — written from your transcripts and reply-data playbook, not templates
✓
Bench Report template — your cold intro offer, productized and deployable forever
✓
Lead scoring rules — buyer-title + company-size thresholds before anything sends
✓
Email + LinkedIn simultaneously — email reaches the market, LinkedIn closes the engaged slice
✓
Qualified handoff only — no noise in Sandra's queue. Ever.
✓
2 LinkedIn sending accounts + ~$2,800 USD/month tooling — all software costs absorbed by LeadGrow
✓
90-day re-entry loop — non-responders auto re-enter winning sequence. Executiv reaches its market quarterly, forever.
Investment
One engagement. One price. Setup waived if you go upfront.
⭐ Multichannel — Email + LinkedIn
$5,000 USD / month — flat
2 LinkedIn sending accounts included. No setup fee.
$5,000/month from day one. No setup fee, no ramp period.
90-day engagement, then month-to-month.
All payments in USD via Wise.
90-day engagement, then month-to-month.
All payments in USD via Wise.
Pay in full — 3 months
$15,000 USD
3 months upfront. Simplifies billing — same rate, no invoices mid-sprint.
Why Multichannel: Your buyers live on LinkedIn — it's where Sandra already wins. Email reaches the full 21K-account market; LinkedIn closes the engaged slice. Q3 sponsorship motion is LinkedIn-led. 2 LinkedIn sending accounts included. All tooling (~$2,800/month value) absorbed by LeadGrow.
What Happens Next
Four steps to August 1.
1
Sandra's funnel metrics — lead→meeting and meeting→close rates. Swap portfolio averages for Executiv's real numbers in the ROI model.2
Samira approves three items — Bench Report as cold intro offer; one named member outcome story; logo-usage approval for cold email.3
Sign + kickoff — Slack Connect, onboarding form, first invoice. Day 1 of the 21-day setup starts the countdown.4
Your risk, capped — Month 1 is setup fee only. Every list and every email passes a human checkpoint before anything sends. If the channel doesn't validate in 90 days, you keep everything built.4 weeks to Q3 enterprise season.
A July start puts Sandra in front of qualified CHROs before August. Every week of delay is a week of pipeline.